I started making music and working online from the early 90s.
Things were very different then.
No Google, no YouTube, lots of new services trying out what works and what not.
It was the time of ugly websites, Napster, Netscape, IRQ, and a lot of figuring out how the internet worked.
(Oh, and don't forget we had dial-up internet....)
I have come across various methods of music distribution.
Until February 2005, when YouTube started.
Initially a platform for user videos, it gradually started to be used by a large variety of creators and artists.
One of the artists that I liked and influenced me back then was Joe Penna, a.k.a. the MysteryGuitarMan.He created stop motion music videos of a quality that was (and is) impressive, to say the least.
I was intrigued by his creative skills and saw his channel grow to thousands of followers within a couple of months. In the years that followed, I emerged myself in online marketing and online music opportunities.I saw the rise and fall of many new services, but YouTube stayed consistent in their quality content.
Created by users, for users.
Fast forward to 2015, I took the step to help musicians grow their fan base online.
Again, I tried to see what worked at that time, and noticed a couple of great opportunities for musicians.By using content marketing strategies combined with personal branding, you can build up a fan base of people that like your content and also like you as an artist.
Now, let me help YOU find the best YouTube Content Strategy to help you find your best audience and make your music career sustainable.
Your music is worth it!
Maurice Hissink, Youtube/Social Media Consultant and Content Strategist for Musicians.