WhatsApp is a big platform and often overlooked in online music marketing.
And that is a great miss, because it offers many good possibilities to connect with people and share your music.
So, today I want to share with you 3 tips to use WhatsApp in your YouTube Music marketing strategy.
You can use it to share links to your latest
Let's dive in.
This works on iPhone and Android phones.
You now have a WhatsApp Status update with a direct link to your YouTube Music video. It will show a small preview of the thumbnail too, so make sure it is a good thumbnail!
(Note: There is a known bug where your YouTube Thumbnail is not showing up on the WhatsApp Status. If you know a workaround for that, feel free to share it in the comments below!)
This method will allow you to share a YouTube Artist Channel link. You could also use the same method to share your website or BandCamp profile.
This method can be used if you want to get more subscribers to your YouTube Channel.
Again, add a call to action before the link to maximize results.
This method will allow you to share a short music clip to your status update. It can help to give people an example of your upcoming song or album.
In order to do that, you need to convert your MP3 to a video.
You can use simple video editing tools to do that.
A good and free video editing tool for both Android and iOS is InShot Video Editor. You can download the Android version here, and the iOs version here.
That is it! Upload this video file to your WhatsApp Status and enjoy the results :-)
As with all promotion strategies, you do not want to overdo this.
Sharing your own music videos once a week is usually enough. You do not want to come across as spammy.
Keep making awesome music and share it with the world!
Maurice from Music-Mindset