Aside from using your YouTube account to stream and promote your music, SoundCloud should be added to your Online Music Promotion Plan.
Once you have your music on SoundCloud, you can start the process of finding your ideal audience and getting some awesome free SoundCloud followers.
Yes, YOU need to find THEM. They will not find you. They didn't last year, they will not this year.
This is not because your music is terrible, but simply because your music is not the only music on SoundCloud.
Just like on YouTube, there are thousands of songs uploaded daily, and your song is just one of them.
That is why you need to find the ideal audience that wants to listen to your awesome music.
If you take these 5 easy steps, you will get your 100 SoundCloud followers in no time.
(Continue below the video version)
So let's begin with...
Simple right? Create an awesome representative profile picture, a beautiful banner, and have enough detailed information about you and your music project in the proper places on your SoundCloud page.
Put all the relevant links in their places, make sure they work and avoid clutter on your page. No unneeded information about that time your band had a fun gig 20 years ago, or why you switched that background sound on track 3 to a synth bass.
Only add information that any new listener would be willing to read.
Name your tracks in a good way (so no track 01, track 02, etc.).
All the music that you upload on SoundCloud should be of the highest quality possible. The mix should be perfectly balanced, and all the tracks should have all the needed information added.
If you don't have the tools to create a high-quality mix, you can still upload your tracks to SoundCloud, but you might want to consider adding "DEMO" to your song or album.
Soundcloud is a social platform...sort of. You should connect with people as much as possible. Follow people within your genre, listen to their tracks, comment on them, and give some helpful and informative feedback. Maybe even share a song or two if you like it. This will increase the chance of getting more free followers on SoundCloud, once they get to know you.
If you share on your own social media pages, it will present you as an artist that doesn't only think about you.
That is a huge plus! It also takes us to step 4 ;-)
Your music needs to be heard; we already talked about that.
Sharing it on other social platforms will help you find your SoundCloud followers and new fans. If you do a little research and try to see on which platform your ideal audience is posting, hop onto that social train and start your conversations there. If you are not sure where to start, I would suggest to sign up for Facebook and Twitter. Free, easy, and probably something that a lot of your fans are using right now. If you are currently using another platform that you think works better, go ahead. As long as it will serve you, your first listeners. That segues nicely into the next step ;-)
Music is a universal language. And because you don't want to talk to yourself, about yourself all the time, you shouldn't do that with your music.
Yes, you should share your music, but not all the time. Make sure that you switch between your music and other topics.
You might find that there are specific topics that your ideal audience likes to talk about or shares a lot. Hop on to those conversations to get noticed naturally. Don't start a discussion that you do not connect with. Find topics that you relate to, or maybe ask questions on your social page or with your SoundCloud followers.
Things like "what was your favorite album from the 90s", or "what is your favorite instrument" could start some friendly conversations.
You could also share some hot news topics that connect with your style of music. You can find great news on sites like BillBoard.com.
And, if you create automated posts with Buffer.com, you can share tons of relevant content on your social media profiles without much work every week.
Btw, Buffer.com is free and usable on your computer and phone. That makes it a great tool to share all your essential posts on the go!
With the above steps, you will see results in no time. And remember, the more you give, the more you will get.
If you add a good social media plan to these steps, imagine what your results will be!
And, as you can see, I didn't talk about buying plays or likes, using bots or do follow for follow.
The reason for that is I don't think it helps in the long run.
It could add some numbers to your tracks, but all those numbers will not buy your next album.
In my opinion, it is better to have real followers/likes and plays.
You want those people to listen to your music and enjoy it.
That is why you want to have those super-fans!
Keep creating awesome music and share it with the world!